Privacy Policy

Privacy Policy for Outfit AI
Effective Date: November 13, 2025

Welcome to Outfit AI! Your privacy is extremely important to us. This Privacy Policy explains how we collect, use, and protect your information when you use our mobile application and Safari extension Outfit AI (the "Service").

Our mission is to help users virtually try on clothing while browsing online — clearly and securely — without compromising your privacy.

By using Outfit AI, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect the following types of information:

a. Personal Data
We may collect the following personal information:
- Your Email Address (required for account creation and authentication)
- Your Display Name (optional, for personalisation)
- Your Body Measurements (optional, for accurate fit predictions)
- Payment Information (processed securely through third-party providers for subscriptions and in-app purchases)

b. User Content and Images
When you use our app to try on clothing virtually:
- Your uploaded full-body photo(s) for virtual try-on
- User-generated try-on images created by our AI
- Saved outfit collections and favorites
- Clothing items you've tried on
- Metadata associated with your try-ons (timestamps, item details, shopping sites visited)

This content is stored in your account on our cloud servers (Firebase Storage and Firestore) for syncing across devices and backup purposes.

c. Safari Extension Data
When you use our Safari extension:
- Clothing item images from websites you visit (only when you activate the try-on feature)
- Website URLs where you use the try-on feature
- No browsing history or other website data is collected without your explicit action

d. Usage Data
We may collect anonymized app usage data, such as:
- Which features are used most frequently
- Performance metrics and error logs for debugging
- Device information (device type, operating system version, iOS version)
- App version and usage patterns

This data does not identify you personally and is only used to improve the app.

e. Authentication Data
- Firebase Authentication tokens and user identifiers
- RevenueCat identifiers (for subscription management)

2. How We Process Your Images

We use external AI image processing services to create virtual try-on images. Here's how we protect your data:

- 📸 Your photos are uploaded securely to our servers with end-to-end encryption
- 🤖 Images are processed by trusted third-party AI providers to generate virtual try-on results
- 👗 Clothing images are extracted from shopping websites only when you activate the feature
- 💾 Your photos and generated try-on images are stored securely in your account
- 🔒 All data transmission is encrypted via SSL/TLS
- 🗑️ You can delete any image or your entire account at any time

3. Third-Party Providers

We work with trusted third-party services to enable virtual try-on, image processing, and subscription management:

- Firebase (Google): Authentication, cloud database (Firestore), cloud storage, analytics, crash reporting
- RevenueCat: Subscription and in-app purchase management
- Third-Party AI Image Processing Provider: Virtual try-on image generation and processing

All third-party providers are bound by strict data protection agreements and comply with applicable privacy regulations. Your images are processed securely and are not used for any purpose other than generating your virtual try-on results.

4. Why We Collect Data

We collect data for the following purposes:

- To provide and maintain our Service
- To process your photos and generate virtual try-on images
- To create accurate fit predictions based on your measurements
- To sync your try-on images and collections across devices
- To enable the Safari extension functionality
- To process subscriptions and in-app purchases
- To improve performance and detect bugs
- To provide customer support
- To send important service updates and notifications (with your consent)
- To comply with legal obligations

5. Legal Basis for Processing (UK GDPR)

Under UK GDPR, we process your personal data based on the following legal bases:

- Contractual necessity: To provide the Service you have requested
- Legitimate interests: To improve our Service, ensure security, and prevent fraud
- Consent: For optional features like onboarding data and marketing communications
- Legal obligation: To comply with applicable laws and regulations

6. Data Sharing and Selling

We do **not** sell your personal data to third parties.

We may share your data only in the following circumstances:

- With third-party service providers who assist us in operating our Service (as listed in Section 3)
- When required by law or to respond to legal processes
- To protect our rights, privacy, safety, or property
- In connection with a business transfer (merger, acquisition, etc.)

7. Data Security

We take your security seriously:

- All data transmission is encrypted via SSL/TLS
- Payment information is handled by PCI-compliant processors (RevenueCat, Apple, Google)
- User data is stored securely using Firebase security rules
- We implement appropriate technical and organisational measures to protect against unauthorised access, alteration, disclosure, or destruction
- We regularly review and update our security practices

8. Data Retention

We retain your personal data for as long as necessary to provide our Service or as required by law:

- Account information: Retained while your account is active
- User photos and generated images: Retained until you delete them or your account is deleted
- Usage data: Retained in anonymized form for analytics purposes
- Payment records: Retained as required by UK tax and accounting laws (typically 7 years)

You can delete individual images at any time through the app. To delete your entire account and ALL associated data (including all photos, generated images, and personal information), you can either:
1. Use the "Delete Account" feature in the app settings, or
2. Email us at support@outfit-ai.app

Upon account deletion, all your personal data will be permanently removed from our systems within 30 days.

9. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

- Right of Access: Request a copy of your personal data we hold
- Right to Rectification: Request correction of inaccurate or incomplete data
- Right to Erasure: Request deletion of your personal data (subject to legal limitations)
- Right to Restrict Processing: Request limitation of how we use your data
- Right to Data Portability: Request transfer of your data to another service
- Right to Object: Object to processing based on legitimate interests
- Right to Withdraw Consent: Withdraw consent for optional features at any time

To exercise these rights, please contact us at contact@outfit-ai.app.

10. International Data Transfers

Your data may be processed and stored outside the UK/European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place, such as:

- Standard Contractual Clauses approved by UK data protection authorities
- Adequacy decisions by the UK government
- Other legally recognised transfer mechanisms

11. Children's Privacy

Our Service is not intended for children under the age of 13. We do not knowingly collect personal data from children under 13. If you become aware that a child has provided us with personal data, please contact us immediately.

12. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:
- Maintain your login session
- Remember your preferences
- Analyze app usage and performance

You can control cookies through your device settings, though this may affect app functionality.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:
- Posting the new Privacy Policy on this page
- Updating the "Effective Date" at the top
- Sending you an email notification (if you have provided your email)
- Showing a notice in the app

Your continued use of the Service after changes become effective constitutes acceptance of the updated Privacy Policy.

14. Contact Information

If you have any questions, concerns, or wish to exercise your rights regarding your personal data, please contact us at:

Email: support@outfit-ai.app

For account deletion requests, please email: support@outfit-ai.app

Thank you for using Outfit AI!